Friday, October 31, 2008
Too many solo-entrepreneurs, especially women, tend to downplay their successes. They either don't stop long enough to see how much they've actually accomplished, or they're too shy to share with others how well things are going, for fear of bragging. And yes, bragging is annoying because it's usually done with the purpose of making others feel inferior. This is NOT what I'm talking about today. We're talking about sharing successes and inspiring others through our own example.
You see, deep down, your clients and prospects WANT you to do well. They want to trust that you know what you're doing and that you're successful at it. If not, they may feel like your "guinea pig", become worried that you may have lost your touch and that perhaps they should go look to someone else for expert advice. Here's what I mean: If you drive up to a client's house in a beat up, dented, jalopy of a car, their perception of you will be quite different from driving up in a clean luxury car. It's part of the Perception of 1ncrease.
Chapter 14 in Napoleon Hill's Think and Grow Rich addresses this. Here are some excerpts from that chapter:
"And in so far as your business consists in dealing with other [people], whether personally or by letter, the key-thought of all your efforts must be to convey to their minds the impression of 1ncrease. 1ncrease is what all men and all women are seeking; it is the urge of the Formless Intelligence within them, seeking fuller expression. The desire for 1ncrease is inherent in all nature; it is the fundamental impulse of the universe. All human activities are based on the desire for 1ncrease; people are seeking more food, more clothes, better shelter, more luxury, more beauty, more knowledge, more pleasure-- 1ncrease in something, more life...
The normal desire for 1ncreased wea-lth is not an evil or a reprehensible thing; it is simply the desire for more abundant life; it is aspiration. And because it is the deepest instinct of their natures, all men and women are attracted to [the person] who can give them more of the means of life... Be sure of this, and convey assurance of the fact to every man, woman, and child with whom you come in contact...
Convey the impression of advancement with everything you do, so that all people shall receive the impression that you are an Advancing [Person], and that you advance all who deal with you. Even to the people whom you meet in a social way, without any thought of business, and to whom you do not try to sell anything, give the thought of 1ncrease...
Feel that you are getting rich, and that in so doing you are making others rich, and conferring benefits on all. Do not boast or brag of your success, or talk about it unnecessarily; true faith is never boastful. Wherever you find a boastful person, you find one who is secretly doubtful and afraid. Simply feel the faith, and let it work out in every transaction; let every act and tone and look express the quiet assurance that you are getting rich; that you are already rich. Words will not be necessary to communicate this feeling to others; they will feel the sense of 1ncrease when in your presence, and will be attracted to you again.
You must so impress others that they will feel that in associating with you they will get 1ncrease for themselves. See that you give them a use value greater than the cash value you are taking from them.
Take an honest pride in doing this, and let everybody know it; and you will have no lack of customers. People will go where they are given 1ncrease; and the Supreme, which desires 1ncrease in all, and which knows all, will move toward you men and women who have never heard of you. Your business will 1ncrease rapidly, and you will be surprised at the unexpected benefits which will come to you..."
Perception of 1ncrease doesn't have to be all about mo-ney. It can be about having the means for more self-care, for more time to spend with your children, for the richness of your life. The key is that you MUST be subtle in your perception of 1ncrease. Remember, we're only talking about doing AUTHENTIC marketing here. Nothing else. Dropping hints in a Warm Update Letter, in your ezine, in your blog or Facebook updates. There are so many ways that you can do it authentically.
This is not about saying, "Nah, nana, nana, nah!" and sticking out your tongue at your prospects. It's about showing them what IS possible for them too, if they use your products, techniques, services or by simply being in your presence. It's about walking your talk, about being authentic in your message. There should be no mismatch in the perception. And for our types of businesses, the way we live our lives is just as important to our prospects as the way we run our business.
Clients want to trust that, if you've done it yourself, you can do it for them too. If you haven't done it yourself, then they're more apt to be hesitant about working with you. So, the key is to subtly talk about 1ncrease in your business, in your life, and also, in your client's lives. It's about weaving it in GENTLY into the conversation, being a verbal conversation, or your website, social media, etc.
I can't tell you how many times I hear something like, "Fabienne, when I 'grow up', I want to have your life." It's super flattering and humbling, and I get exactly what they're saying. The message that I share about who I am and in my marketing is that, yes, mo-ney is important, and so is family, a lot of downtime, doing things you love, having meaningful work, connecting to your faith, creating yummy life experiences and living life like you mean it. THAT for me is richness and so I share what I'm doing to INSPIRE others to do the same in their own lives, while fostering the Perception of 1ncrease.
What about you? How are you sharing your "1ncreases" with your prospects and clients? Have you given your clients and prospects the Perception of 1ncrease or the perception of flat-lining it through your life?
Begin to subtly (non-braggingly) show 1ncrease in your own life and business. A little bit here or there goes a long way. Keep it SUPER authentic (otherwise, it's a HUGE turnoff) and be sure that it's the truth (that shouldn't even be mentioned here, but just in case...) Then, start weaving it in your marketing materials. Start dropping small hints here and there about your own successes or those of your clients. You'll see people coming out of the woodwork to work with you.
I made the mistake years ago of being a little too over-the-top with this as I was learning my way around it, and I went a bit overboard (oops). It's important to remember to err on the side of too little, rather than too much, but once you get the right balance, it becomes priceless for attracting ideal clients, those who would do anything and pay relatively anything to work with you. It makes Client Attraction big-time easy. You'll see.
Friday, October 24, 2008
QUOTE: "Until one is released, step by step or all at once, from the roots of fear-based thinking, no amount of Mo-ney will give prosperity. This is fact..." - AnonymousEven though I'm totally unplugged from what's going on in the world, by choice, stuff is still trickling in. You see, I've made a conscious choice for years not to listen to the news, read the papers or listen to talk radio. It's not just that I'm a very sensitive person and I react to negative stuff more deeply than others seem to, it's that I don't like what it does to my mindset. Somehow, I seem to focus on the bad news and then it affects everything else in my life. Some people have told me in the past years that my "unplugging" is foolish, that I'm missing out on what's going on in the world, or that I'm na?ve, thinking that if I don't hear it, it doesn't exist.
Well, in a way, that's true for me. If I don't know about it, then it can't affect me. And so, while the rest of the world seems to be spiraling in a big mess of fear, worry and doubt, I'm oblivious to it, in a good way. Because my mind isn't tainted with this "stuff", I'm continuing to prosper, we continue to grow, and more abundance is flowing into my life in every area. And I wish more people would do what I do. Here's why.
You have to understand that the news media is only interested in one thing, and one thing only: Advertising do11ars (I know, I used to work in advertising.) The more people are tuned in to their show or read their publication, the higher they can charge their advertisers. And to artificially grow the numbers, the media has to do ANYTHING it can to get your attention. And FEAR is the best way to get someone's attention, and to get them to keep coming back for more, for "fear" of missing something important.
When you understand this, you get clear that there's a lot of hype out there, and it's all plugging in to what I call the "collective fear". And when you're in fear, you cannot be prosperous, no matter how much money you have. Why? Because prosperity is a state of mind. Let me say that again: When you're in fear, you cannot be prosperous. Here's something I read recently in a channeled text:
"Until one is released, step by step or all at once, from the roots of fear-based thinking, no amount of Money will give prosperity. This is fact..."
Listen, I get that fear is a biggie. It's easy to get sucked in. I know a few people right now who are gripped with fear. They're holding on so tight to their mo-ney, that they're "white-knuckling" it through life. They are absolutely miserable. And you know what? They actually have plenty of mo-ney in the bank! But because they have fear, it doesn't matter. Because prosperity is a state of mind.
The key to attracting prosperity is to refuse to focus on things that cause you fear, and to eliminate fear from your life. Now, some clients say to me, "Fabienne, how can I *not* focus on fear? There is evidence all around me that things aren't going well." My answer to them is that you can CHOOSE not to struggle.
Look all around you. Nature doesn't struggle. A blade of grass doesn't struggle to grow. It just does. Instead of focusing on all the things that appear to be "going downhill", shift your focus. Look at everything around you that IS going well. There's a way that we, as humans, tend to focus on the 2% that's NOT going well, as opposed to the 98% that IS going well in our lives. What are YOU focusing on?
The best way that I've found to get out of fear these days is to focus on the present moment. If I'm in a bad mood or noticing that the collective fear is leaking into my world, I stop everything and I tap into the present moment. However simple this may seem to you, it's actually miraculous. I throw on a scarf, go down to the beach and take a walk along the water. I put my attention on the subtle scent of the sea air, I listen to the seagulls, I watch my footsteps in the sand. I stay totally present. Why?
Because you CANNOT be in fear AND in the present moment at the same time. It's impossible. When you are in the present moment, you are in direct connection to Spirit or God or the Universe, whatever you choose to call it. And that is your direct pipeline to love. And love and fear cannot coexist. It's a universal law.
What does this have to do with Client Attraction? EVERYTHING. Here's why: If you're gripped with fear, sitting at your desk, wondering where the clients are or why people are leaving, you are feeding yourself with this collective fear. That stops you from marketing and the energy that you DO put into your marketing when you actually do it is a negative energy. Which brings more of the lack into your life, which then repels prosperity.
Instead, focus on what's going well. Be in gratitude for what you DO have. Take a break from work, walk away from your desk, tickle your kids, go walk the dog, focus on the air outside, whatever it takes to just take your focus OFF of the fear. When you do that, you will watch the fear literally disintegrate right in front of your eyes. Then, when you go back to work on your marketing, you'll find yourself coming from a totally different perspective. Instead of coming from "lack", you'll be coming from "attraction". And that's when the clients come in. That's when the mo-ney pours in.
Take special notice of when you get sucked in to the collective fear. Put yourself in a place of being unplugged from it. Stop watching the news, stop reading the papers, and change the conversation when your friends and neighbors begin talking about things having to do with lack. Shift your focus to what IS abundant in your life.
1) Appreciation and Gratitude
List at least 10 things/people you are grateful for in your life right now:
2) Choose one item/person and describe "why" you are grateful for this. Describe how it makes you feel:
3) Acknowledge your successes
List at least 5 successes you enjoyed yesterday. These can be very little (like making your bed) to very significant (like getting a new client)
Do this every day. Then, once you're in a place of feeling abundant again, it's time to get back to marketing. Remember, you've got to take ACTION too. You can't just sit on your sofa and wish for new clients. You've got to implement authentic, compelling and consistent marketing that will have people REACH OUT to you, credit card in hand, wanting to work with you.
Friday, October 17, 2008
Knowing that the "inner" is directly reflected in the "outer," it's especially so for those working solo. If there's turmoil or disconnection within you as a person, it will be reflected in your business. If there's purpose, acceptance, and alignment, things come to you without struggle.
For me personally, this past year has been a year of reflection and re-gearing for the next level of my business, almost an incubation phase. I've come to the realization that I needed to stop listening to so many OTHER people's opinions of the next journey for my business and needed to look inside. And that included seeing what's authentic, what my purpose is, and what I'm here to do with my clients. It's been about healing the past GUNK that's often stopped me and about strengthening WHO I am as a person, to then best fulfill what I'm here to do (and create an even more delicious business doing it).
Years ago, I thought that attracting clients was 100% about fancy marketing. I was wrong. The longer I am in business and the longer I work on my own spiritual and personal growth, the more I've gotten clear that attracting clients and having the business of your dreams is actually more a 3-slice pie. Sure, Marketing is one of those slices, and a very important one (hey, you've got to take ACTION to attract clients. No excuses).
But, the other two slices of the pie are not always talked about openly. Honestly, I haven't always talked about them in public either, for fear of sounding a little too "Woo Woo", if you know what I mean. Most times I would just hint at them, hoping people would read between the lines and get the point. However, I'd be cheating you if I didn't tell you more about those two other slices to Client Attraction success, because they're so important.
If marketing is one slice of the pie, Manifesting is another. And by manifesting, I mean the Law of Attraction, what you focus on with great feeling, you attract into your existence. At its most basic, here's how it can be described: If you're continually focusing on having a full practice of yummy clients who pay you what you're worth, then you will start to attract that. If you're focusing rather on the LACK of clients and you're ticked off that people aren't paying you what you're worth, then you will attract that also (meaning, not having those clients or not making enough). Simple, yet very powerful.
But, the other slice of the pie that rarely gets airtime is the Personal Growth slice: Clearing out the cobwebs. I'm talking about not worrying what people think as much and being willing to look within to either heal or change the things about you that stop you from being the successful person you were meant to be. It's about being authentic and taking a really hard look at all the baggage and the unfounded fears you've carried around since childhood (trust me, I have them too) and doing something about it.
So, what are we searching for when we go within?
Fears, limiting beliefs, negative emotions, and other unresolved stuff like shame and resentments. The reason it's so important to look within is that if that stuff is still lingering in your system, you have a more difficult time "manifesting" what you say you want. The fears and other unresolved stuff get in the way of you attracting what you wish for and essentially negate and cancel your wishes. OUCH.
Now, I am not saying you have to run out and see a shrink. That hasn't been the fastest path to growth for me personally. Rather, it's about being honest with yourself, really honest, about who you are. And getting to KNOW who you are. Calling out your fears, putting them down on paper. It's about writing down the things you say to yourself that stop you in your tracks. The more you get clear on this stuff, the more direct your impact on Client Attraction and having the business you really, really want.
It's about being authentic with yourself, in life, in business, and in your marketing. The more authentic you are in your marketing, the more Client Attractive you become. Whether you call it Spiritual Marketing or Authentic Marketing, it's super important, because if you don't do anything about it, you'll continue to get the same results you're getting now. Now for some, that's fine, but I'll bet that you're not willing to be living the exact same life 30 years from now, let alone 5 years from now. You probably want an even better situation and you want your wishes granted sooner than later.
Now, you could choose not to do anything about it and choose not to look inside. That's what I did for a long time. I was really good at avoidance and denial. But what I've found happens if you ignore the "growth" slice is that you keep struggling on some levels, wondering why things you want aren't coming to you faster. It can all seem to be an uphill battle and it can become really frustrating, making you want to throw in the towel and give up your business.
Well, when I started doing personal growth and becoming more authentic many years ago, the struggle started fading away and EASE started showing up. And the more I look at my long-ingrained fears and work on the other gunk that's previously slowed the next level of success I've imagined, the more that success shows up for me.
It's a process I continue ruthlessly, and help my clients with as well. Yeah, we talk about SERIOUS marketing, but this stuff too, because it all works. And it certainly pays off, in more ways than one. Sure, lots of clients and greater 1ncome are the payoffs, but you also get freedom, joy, and ease as a byproduct. That's the real payday, if you ask me.
Begin by making the decision to look within and be honest about what you find. If you resist it, it will persist. Make a list of the fears and limiting beliefs, the old junk you've avoided or that keeps coming up and clogging the pipeline to the success you so dearly want. Be willing to take the same no-excuses approach we talk about with Client Attraction Marketing, and apply it to this as well. It takes a little courage at first, but the more you do it, the easier it gets. I know you can do it and the results will astound you. I promise.
Friday, October 10, 2008
You might be wondering, "What is going on? What am I doing wrong?? I'm busting my chops, working like a dog, and yet my 1ncome is still NOT what I want it to be... in fact, not even close." On the outside, everyone probably thinks you have a great business, but YOU know what's really going on, especially financially. I actually hear this a lot. As I am working with higher level clients (people who have plenty of clients but not the business or 1ncome they really want to be making) I'm noticing that the marketing is only half the problem.
What's usually happening is two things are getting in the way. Yes, the marketing needs to be tweaked or reworked. Usually, the target audience needs to be narrowed down or changed to a higher level client, and then inevitably, the marketing message needs to become clearer and more compelling. So, we work on that.
But most of the time, it's something MUCH more drastic and destructive. It's what's going on INTERNALLY that's botching your results: THE MINDSET. And I've come to realize that if the INSIDE is not matched to the OUTSIDE, then you won't get the results you want. Period. Here's what I mean:
- There's the OUTER game of Client Attraction: the marketing and the action and the behaviors.
- Then, there's the INNER game of Client Attraction: your thoughts, feelings and beliefs.
But here's the kicker: we ALSO look at the stuff under the surface too. When we probe deeper, we realize that one or more things aren't in alignment with her big goal she says she wants:
- The Thought: "I WANT TO MAKE $500,000 this year."
- The Feeling/Belief: "IF I HAVE THAT MANY CLIENTS, I WILL GET OVERWHELMED AND LOSE MY FREEDOM. BESIDES IT WILL BE TOO MUCH WORK, SO WHY BOTHER."
- The Action: SUBTLE SELF-SABOTAGE BEGINS TO HAPPEN, because deep down, Susan wants freedom and ease more than she wants the money. She may not think that consciously, but it's very real on a subconscious level. And that translates into Susan not doing what it takes, not taking the actions or exhibiting the no-excuses behavior that would create a business that brings her that much mo-ney per year.
Essentially, what's happening with Susan is that she's driving with the brake on, and going nowhere fast. So, she steps on the gas pedal even more, but still not getting any results. It's destructive, but most importantly, after a while, there's going to be a shortage of gas and then the whole car will stop moving. She thinks she just wasn't meant to be in business and packs it up to go back to working for someone else, feeling like a big failure and taking a blow to her self-esteem. For Susan to create the 1ncome she wants, all 3 need to match and be congruent.
The Thought must match the Feeling/Belief must match the Action and Behavior. If not, you'll keep struggling, not knowing why it's all so difficult.
It's an insidious game and the worst part of it is, you usually don't know this is going on! Worse, you may not be able to recognize the underlying limiting beliefs, fears and self-doubt that stops your behavior. The solution? Getting really clear on where you're not being congruent.
This is BY FAR, my most effective thing to work on with a client or workshop participant. Why? Because when you change someone's inner states (the INNER game of Client Attraction) you begin to immediately see an increase in their business and in their 1ncome. Quantum Leaps begin to happen and it's as if the vice-grip that's been holding back the success of your business is FINALLY RELEASED. And there's just so much more ease and flow (and financial abundance pours in).
I've seen it time and time again with my clients and Mastermind members. When we clear the GUNK, the mo-ney follows. I know from experience, because it happened to me. In fact, it keeps happening, over and over again. The more I work on my INNER game, the more I make. And it all becomes easier: I work less and make mo-re. That's when you know you're becoming more congruent.
If you're feeling like you're working really hard but not seeing RESULTS (either in your number of clients or in your re-venues) then it's time to look at your INNER game of Client Attraction: your mindset. Notice the relationship between your thoughts about your goal, your feelings about achieving your goal and the actions you're taking to reach that goal.
Are they congruent? Are they aligned? If not, then you're going nowhere fast. Not until you get yourself a mindset breakthrough. That's when the marketing breakthrough happens, which results in an 1ncome breakthrough. Once you create those breakthroughs, your business and your life will NEVER be the same. I guarantee it.
Friday, October 3, 2008
The ONE Self-Sabotaging Thing You Do Every Day That Keeps You From Making 7-Figures In Your Business
I've been hearing this one question a lot recently: "Fabienne, what did you actually DO to multiply your 1ncome so quickly? How did you get to a million and can I do it too?" Well, the answer is "Yes, you can do it too" and it's important to realize that it comes down to several different things: Authentic and compelling marketing, systems for everything, a team, different sources of income, leverage, etc.
But, believe it or not, those are actually the easy part, because you can be shown exactly how to do this (I show you how in my Workshop-in-a-box). The difficult part is actually a two step process, two steps that seem very simple on the outside, but that few people actually DO anything about. In fact, this is so deceptively simple that most people ignore its importance and look for something way more complex. But it comes down to:
- Making a decision
- Doing what it takes
Believe it or not, that's where most people fail in this process. They throw out a lofty goal, but when it comes to actually DOING what it takes, they let their mindset and their fears get in the way. The ideas and opportunities to reach that big goal are right there, smack in front of them, but they don't take action on them. I saw this happen recently with a client. She asked me, "Fabienne, I set this huge goal for myself, and the year's almost over, but I'm not even halfway to reaching it. What happened? What am I doing wrong?"
The answer I gave her was that, despite the lofty goal, her BEHAVIOR hadn't changed very much. Despite progress in other areas, she kept stopping herself, and kept doing the same things, worrying about the same things (not knowing the how, not enough mo-ney, not enough time, you know the drill...)
We'd given her all the different ways to make her goal happen quickly and two-fold, but she never implemented the ideas. The HOW was right in front of her, but she got in her own way, and essentially sabotaged her potential 1ncome by not taking action on the idea. And that's one thing that I've gotten really clear about recently. The "how" is always right there, right under your nose, ready for the picking.
In fact, there was a time in my own business, not too long ago, where I could never have imagined making this much in one year. But the opportunities to do so were already there. In fact, one idea that I'm implementing right now was an idea I had 4 years ago. 4 years ago!!! And that idea was one that would have brought in a ton of mo-ney back then. Sure, I researched it, did a little bit of due diligence, even asked my ezine subscribers if they had resources and got tons of them. I went as far as investing in the resources I needed to take advantage of that opportunity.
Then, guess what happened?
Nothing, nada, zip. I never did ANYTHING about it. I let the opportunity get stale and covered with dust, and it's because of several different obstacles:
- My excuse of not having enough time to implement it
- My fear of failure
- Essentially, my belief that I wasn't "good enough" or "big enough" to succeed with it
Here's the thing: you must realize that the ideas that are given to you are not just silly ideas. They are divinely brought to you. My mentor always says, "If you are given an idea, then too you are given the way to achieve it. You wouldn't be able to have the idea without also receiving the 'way' to accomplish it too. It's universal law." And that's really important for you to remember.
Until you are ready to see what's already right under your nose, without discounting it as "not feasible", you aren't going to grow. Remember that the idea you got in the shower, or the idea your mastermind members brainstormed with you didn't actually come from them or you. It was divinely given THROUGH them.
And you are given ideas like these ALL THE TIME! It is the Universe's way of guiding you on a daily basis, literally pulling you by the hand and pointing you in the direction that will help you accomplish your dreams, but the question is... are you listening? Are you going to do something about it? If you're not where you want to be financially in your business, one of the major reasons is your non-action. If you're still at the same place you were before, it's because you're unwilling to take advantage of the opportunity that is right in front of you, and has been for a long time.
And I know you're probably tired of hearing, "To get different results, you need to do things differently", but in my experience (especially this year) it is absolutely true. To get a quantum leap in your business, you must be willing to DO what you haven't done before, to be courageous, to walk into the opportunity and even to walk into the fear you have associated with it.
And please don't let the simplicity of what I'm telling you undermine the importance of the message. This 'arrogance' of thinking, "Oh, I already know that!" is another form of self-sabotage and it's keeping you from making a whole lot more in your business. Here's an example: Someone told me last week that some of this is "basic" stuff. That they already knew this.
Frankly, I felt bad for this person. I almost wanted to say, "OK then, if you already "know" this, what's YOUR 1ncome this year?" You see, your 1ncome will be your gauge to see how much you "know" this stuff. If it's not where you want it to be, then you don't "know" it yet, you've just heard of it. In fact, you don't "know" anything until you live it, breathe it and take action on it day in and day out. Makes sense?
Get clear on the opportunities that are right under your nose. Take a sheet of paper and at the top, write down your big goal. Don't be shy, no one's watching. In big, bold letters, write what you want in your business. Then, either knowing (or pretending) that you could not fail, list all the opportunities that you already have right in front of you to make those happen. I know they're there. I can always spot them for people and that's the power of a mastermind. Having people see the opportunities that are right in front of them. But list them all. And then begin to take action on each and every one of them with courage and fearlessness. Your 1ncome will never be the same.
All that said, I urge you NOT to forget the authentic and compelling marketing, systems for everything, a team, different sources of income, leverage, etc. When you market authentically and consistently, using ONLY what works, your goals become big-time easy. When you set up systems for everything in your business and a team to support you, you have more time to devote to implementing the big opportunities. When you set up additional sources of 1ncome, both passive and leveraged, you make a whole lot more, working half the time.
Not sure where to start with all of this? The solution is The Client Attraction Workshop-in-a-Box. It avoids all the extraneous stuff that could distract your growth and instead gives you the most important things to do to make twice as much, working half the time. It's my own process, the one I've shared with my top-level clients and you'll be blown away by how precise and generous I am with the "how". Every resource is laid out. The closing the sale script, the way to make passive 1ncome easily, everything. It's all step-by-step, not a big mishmash of things. So, you do step one, and when you're done with that, you move on to step two, and so on. All the tools are handed to you on a silver platter. Just look at the success stories and get your own copy at www.ClientAttractionWorkshopInaBox.com
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